Cancer and Canswer

You know what I find highly encouraging? (This is a rhetorical question.) I'd have never thought that cancer hospitals would need to advertise for patients. Along the 210 Freeway a while ago were those "Canswer" billboards for the City of Hope. Get it? City of Hope is the "answer" for "cancer?" Clever.

Now, more recently, I've been seeing similar billboards and ads in the Star-News for the South Pasadena Cancer Center.

Wow! Cancer hospitals competing for patients!

I don't know if this means there are fewer cancer patients - I doubt that - or that maybe early treatment is increasingly effective, or that people just built more cancer treatment facilities than we have patients. But any way, sounds like good news to me!

Maybe a fine, upstanding, local newspaper could do a story about that.

- Brad Haugaard