In 2013 the botanical beauty brand, Aveda, is committed to raising $5 million for clean water. Monrovia's Xylem Salon and Spa, in Old Town, is supporting the effort along with thousands of other Aveda locations around the world. Xylem will participate in a global 24-hour cut-a-thon on Earth Day, April 22, from 10 a.m.-5 p.m.
In addition to raising money for clean water, Aveda salons will attempt to set a Guinness World Record for the most money raised for a charity by haircuts in a 24-hour period.
Source: press release
- Brad Haugaard
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